Creating Competitive Advantage & Relevant Selling

Companion Business Books

After spending 30 years as a marketing consultant and keynote speaker, Jaynie L. Smith developed the desire to share her revolutionary and established sales and content marketing strategies with business executives in the masses. Jaynie compiled her radical beliefs on traditional marketing to author the companion business books Creating Competitive Advantage and Relevant Selling. Creating Competitive Advantage hit Amazon’s best-sellers list within two months of its release in April of 2006. The highly-anticipated sequel, Relevant Selling, moved into its second printing just eight months after its release in April of 2012.

The strategies and worksheets outlined in this set has taught thousands of executives how to sell value over price by effectively articulating their response to: “Why should I do business with you instead of your competition?

Relevant Selling

Relevant Selling
Many companies lament that price pressure has destroyed their margins. But when customers are surveyed in dou­ble-blind studies, it is revealed that more than 90% of the time, price is not the most important buying factor. Learn how to discover what is most relevant to your market so that your sales people can stop caving in on price and start selling relevant value.
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Creating Competitive Advantage

Creating Competitive Advantage
A guide to help your company learn the power of identifying and communicating your relevant competitive advantages to perfect your content marketing strategy and sell value over price.  Increase sales close rates, retain current clients, and stay ahead of the competition by employing these concepts to create your value proposition.
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  • Competitive Content Marketing Blog

    It’s not what you sell, it’s how you sell. Blogs build on current business events to establish relevant takeaways for use in marketing and sales.

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Testimonials

"Thank you for your presentation at our conference… The comments from speakers, exhibitors and attendees were overwhelmingly positive. One letter summarized it up this way, ‘I would like to congratulate you both on an outstanding CME program. I have been practicing medicine for over 10 years and I have to rank it up there with one of the best.’ It takes a team of people to plan and execute such success. And, it takes a great roster of speakers delivering value that meets or exceeds attendee expectations in order to receive the kind of comments we are receiving."

Jeffrey and Cher Zavick – Immuno Laboratories