• "Ninety percent of the information used in organizations is internally focused and only ten percent is about the outside environment. This is exactly backwards. " Peter Drucker
  • "If you don’t have a competitive advantage, don’t compete." Jack Welch
  • "A relevant competitive advantage gives buyers a reason to choose you over your competition. " Jaynie L. Smith
  • "Jaynie’s presentation was one of the top-rated presentations at our meeting, both in terms on content value and presentation effectiveness" Kate Seward

Jaynie L. Smith

The Competitive Advantage Expert, CEO of Smart Advantage Inc.

Jaynie L. Smith uncovered the one key question that nearly 4,000 CEOs failed to clearly answer about their own companies: “What is your #1 Competitive Advantage?


A competitive advantage is the key factor that Warren Buffet considers before he’ll invest in any business. But with the ever-evolving business world making anything sustainable seem nearly impossible, many believe Michael Porter’s original competitive advantage theory is now null-and-void. Jaynie Smith has proven otherwise, and has spent over 30 years sharing her established beliefs, with audiences and clients, on how businesses can grow by establishing relevant competitive advantages.


Jaynie L. Smith is an internationally-recognized keynote speaker specializing in the topic of competitive advantage. Content-rich presentations illustrate her proprietary process of uncovering and touting a company’s relevant competitive advantages. Keynotes are focused on showing attendees how to gain market share by revolutionizing the way they articulate and communicate their business messages to sell value over price.

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