News
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June 28 2010
Is Your Business Being Turned Upside Down? Jaynie L. Smith Like many industries that have seen technological advancements change their marketplace, publishers and book sellers will likely be shocked at how fast these changes will impact them. In the next few years, we're likely to see major firms in the industry go out of business or quickly contract (such as Blockbuster is doing now).
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June 15 2010
PROFIT Magazine interviews Jaynie for Business Coach Podcast Series Ian Portsmouth, the Editor and Associate Publisher, interviewed Ms. Smith for his Business Coach Podcast Series. The interview went live to listeners on May 11, 2010. The podcast is dedicated to discuss issues and opportunities facing Canada's small businesses.
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May 24 2010
Wall Street Journal: Raise Your Prices! Jaynie L. Smith Face it: Most companies can't compete on price. And the good news is they don't have to.
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May 04 2010
Are You Using A Screwdriver To Drive A Nail? Jaynie L. Smith Safety professionals demand workers use the right tool for the job. Shouldn't the same be true when your company conducts market research? Learning what your customers and prospects value is an activity that requires you to use the right tool.
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November 20 2009
Profit Magazine: The Biggest lie in Business The trap never fails. Jaynie Smith invites the room full of CEOs at her workshop on competitive advantage to write the answer to this question: "What's the No. 1 reason I should do business with you rather than your competitors?"
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October 20 2009
Differentiation/competitive advantage The ground rules for outlining these differentiators as I call them or your competitive advantages as defined by Jaynie Smith in her book “Creating Competitive Advantage” are as follows..
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November 01 2006
Entrepreneur Magazine: Figuring Out Your Competitive Advantage Nichole L. Torres You've got the coolest widget or service around--now all you need is a solid competitive advantage to shout from the rooftops. And we're not talking the usual cliches, either. If your marketing materials say, "We have great service, knowledgeable people and great experience," go back to the drawing board.
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June 01 2006
Miami Herald - How You Beat the Competition Richard Pachter If you are not giving your customers clear, unambiguous reasons for buying your product or service based on competitive advantages, you are missing the boat – and the sale.
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