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Jaynie L. Smith’s Keynote Speaking Topics

What's Your #1 Competitive Advantage? THINK AGAIN!

Based on her best-selling business book, Creating Competitive Advantage, Jaynie’s presentation enthusiastically conveys what a competitive advantage is (and more importantly is not), what prevents businesses from identifying their own, along with the profits that are forfeited when they fail to do so. She provides the framework for uncovering and touting your own competitive advantages to measurably increase your companies’ customer retention and sales close rates.

Increase Profit Without Lowering Price

The pressure to lower prices has never been greater than in our current economic state. This presentation, based on Relevant Selling, the newly released companion book to Creating Competitive Advantage, will prove that you don’t have to lower prices to sell more! Customers will pay more for value… the problem is, most marketing efforts fail to convey what customers value. As a result, customers revert to price as the tie breaker in the buying decision. Following Jaynie’s method of developing your strengths into relevant competitive advantages will ensure that you never have to lower your prices to gain market share.

Why Should I Buy from You Instead of Your Competition?

This presentation enlightens even the most seasoned business professional. Based on both of Jaynie’s books, this keynote introduces the topic of dangerous disparity. Most companies consider themselves ‘customer focused,’ but this will prove how and why the majority of those businesses are missing the mark. In her study of over 100 companies, regardless of company size or product offering, 90% of what these businesses were offering in their messaging greatly differed from what their customers valued. Jaynie passionately advises her audience on the steps companies need to take to build confidence, remove risk, and minimize price as an issue in each buying decision.