Keynote Speaking | Keynote Topics | Jaynie's Upcoming Events
Book Jaynie As Your Keynote Speaker | Author of Best-Selling Book
Jaynie L. Smith’s Keynote Speaking Topics
Think You Know Your Company's Competitive Advantage? THINK AGAIN!
Based on her best-selling business book, Creating Competitive Advantage, Jaynie L. Smith describes what a Competitive Advantage is (and isn’t); why companies don’t know their Competitive Advantages, and the price they pay for not promoting them. Jaynie details how discovering your Competitive Advantage will increase customer retention and sales close rates by giving your customers a reason to choose you over your competitors. She'll get specific about defining your Competitive Advantage, exploring your differences, and getting your employees on board. She ends with giving her attendees a framework for uncovering and promoting their Competitive Advantages.
Increase Profit without Lowering Your Price
The pressure to lower your price has never been greater, but you don’t have to do it to close more sales. This keynote presentation shows entrepreneurs, small businesses, mid-size businesses, and even Fortune 500 companies how they can compete more effectively without having to lower their price to get business.
You will learn the method of discovering your Competitive Advantages and how to translate them into solid value propositions that truly build confidence in the buyer’s decision making. In addition she will explore ways to articulate your value-added claims so you can promote your company more successfully. Increased sales will result, and you will see your profit margins grow, without the need to lower your price to do it.
Seven Surefire Alignments That Can Increase Your Profit
Research Findings of 75 Companies Show These Links are Frequently Missed and Are often Extremely Costly
This presentation is unique because no one has previously tested customer feedback vis a vis internal perspectives in this way. This talk will surprise even the most seasoned business professional.
Most companies think they are very customer focused or customer centric but most are alarmed to find out how they are missing the mark. Jaynie will reveal her key findings on Seven Competitive Connections that most companies miss when trying to be customer focused. Regardless of company size and what they sold, these staggering disconnects appeared in over 90% of the 75 companies in her study based on their own research. These competitive connections are both shocking and harmful to organizations’ profitability when left unattended. She will explain how they were uncovered, what impact they had on the company and how they were remedied. She will give the audience a practical blueprint for assessing their level of competitive connection as well as the impact fixing them on customer close rates and profitability.
