<?xml version="1.0"?>
							<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns="http://purl.org/rss/1.0/">
							  <channel rdf:about="http://www.jayniesmith.com/feed.xml">
								<title>Competitive Advantage - Jaynie Smith</title>
								<link>http://www.jayniesmith.com/Metform-Newsroom</link>
								<description>
								  Competitive Advantage - find yours with Jaynie Smith!
								</description>
								<items>
									<rdf:Seq><rdf:li resource="http://www.jayniesmith.com/Jaynie-smith-blog?p=10" /><rdf:li resource="http://www.jayniesmith.com/profit-magazine-business-coach-podcast" /><rdf:li resource="http://www.jayniesmith.com/Jaynie-smith-blog?p=9" /><rdf:li resource="http://www.jayniesmith.com/Jaynie-smith-blog?p=6" /><rdf:li resource="http://www.jayniesmith.com/the-biggest-lie-in-business" /><rdf:li resource="http://www.jayniesmith.com/Differentiation-competitive-advantage" /><rdf:li resource="http://www.jayniesmith.com/Figuring-out-your-competitive-advantage" /><rdf:li resource="http://www.jayniesmith.com/competitive-advantage-how-you-beat-the-competition" />      </rdf:Seq>
								</items>
							</channel><item rdf:about="http://www.jayniesmith.com/Jaynie-smith-blog?p=10">
									<title>Is Your Business Being Turned Upside Down?</title>
									<link>http://www.jayniesmith.com/Jaynie-smith-blog?p=10</link>
									<description><![CDATA[
									 Like many industries that have seen technological advancements change their marketplace, publishers and book sellers will likely be shocked at how fast these changes will impact them.  In the next few years, we're likely to see major firms in the industry go out of business or quickly contract (such as Blockbuster is doing now).  

									]]></description>
								</item><item rdf:about="http://www.jayniesmith.com/profit-magazine-business-coach-podcast">
									<title>PROFIT Magazine interviews Jaynie for Business Coach Podcast Series</title>
									<link>http://www.jayniesmith.com/profit-magazine-business-coach-podcast</link>
									<description><![CDATA[
									 Ian Portsmouth, the Editor and Associate Publisher, interviewed Ms. Smith for his Business Coach Podcast Series. The interview went live to listeners on May 11, 2010. The podcast is dedicated to discuss issues and opportunities facing Canada's small businesses.
									]]></description>
								</item><item rdf:about="http://www.jayniesmith.com/Jaynie-smith-blog?p=9">
									<title>Wall Street Journal: Raise Your Prices!</title>
									<link>http://www.jayniesmith.com/Jaynie-smith-blog?p=9</link>
									<description><![CDATA[
									 Face it: Most companies can't compete on price. And the good news is they don't have to.

									]]></description>
								</item><item rdf:about="http://www.jayniesmith.com/Jaynie-smith-blog?p=6">
									<title>Are You Using A Screwdriver To Drive A Nail?</title>
									<link>http://www.jayniesmith.com/Jaynie-smith-blog?p=6</link>
									<description><![CDATA[
									 Safety professionals demand workers use the right tool for the job. Shouldn't the same be true when your company conducts market research? Learning what your customers and prospects value is an activity that requires you to use the right tool.


									]]></description>
								</item><item rdf:about="http://www.jayniesmith.com/the-biggest-lie-in-business">
									<title>Profit Magazine: The Biggest lie in Business</title>
									<link>http://www.jayniesmith.com/the-biggest-lie-in-business</link>
									<description><![CDATA[
									 The trap never fails.  Jaynie Smith invites the room full of CEOs at her workshop on competitive advantage to write the answer to this question: "What's the No. 1 reason I should do business with you rather than your competitors?"
									]]></description>
								</item><item rdf:about="http://www.jayniesmith.com/Differentiation-competitive-advantage">
									<title>Differentiation/competitive advantage</title>
									<link>http://www.jayniesmith.com/Differentiation-competitive-advantage</link>
									<description><![CDATA[
									 The ground rules for outlining these differentiators as I call them or your competitive advantages as defined by Jaynie Smith in her book &#8220;Creating Competitive Advantage&#8221; are as follows..
									]]></description>
								</item><item rdf:about="http://www.jayniesmith.com/Figuring-out-your-competitive-advantage">
									<title>Entrepreneur Magazine: Figuring Out Your Competitive Advantage</title>
									<link>http://www.jayniesmith.com/Figuring-out-your-competitive-advantage</link>
									<description><![CDATA[
									 You've got the coolest widget or service around--now all you need is a solid competitive advantage to shout from the rooftops. And we're not talking the usual cliches, either. If your marketing materials say, "We have great service, knowledgeable people and great experience," go back to the drawing board. 
									]]></description>
								</item><item rdf:about="http://www.jayniesmith.com/competitive-advantage-how-you-beat-the-competition">
									<title>Miami Herald - How You Beat the Competition</title>
									<link>http://www.jayniesmith.com/competitive-advantage-how-you-beat-the-competition</link>
									<description><![CDATA[
									 If you are not giving your customers clear, unambiguous reasons for buying your product or service based on competitive advantages, you are missing the boat &#8211; and the sale.
									]]></description>
								</item>
							</rdf:RDF>