Creating Competitive Advantage Book Reviews

What others are saying about Jaynie L. Smith's Best -Selling Book

The Threat Not Seen
"Using telling case studies, Jaynie L. Smith reveals in “Creating Competitive Advantage” how to exploit your competitive advantages to keep your firm alive and growing."

Simple Strategies - Huge Return
"Competing is good but winning is better! Put Jaynie's practical and powerful concepts to work and you'll be taking a big step toward becoming the champion of your industry!

Getting Customers to Recognize Your Value
"Chances are, your own organization provides real value that your customers don't fully appreciate. You'll be well served to identify it, rally around it, communicate it to your customers, and gain greater profits from the effort"

Cutting Prices is Like Cutting Your Throat!
"Amazing! Every retailer this holiday season (and a whole lot of service people, it seems) is slashing prices to draw in customers."

Money Talks - BS Walks
"Jaynie L. Smith, in her book Creating Competitive Advantage, states that she has “offered to sell her consulting services based on performance – charge nothing up front but agree to a percent of new revenues generated as a result” of her work."

Books for Better Business: Creating Competitive Advantage
"I plucked this book from Amazon about a month ago and it’s been on my desk ever since. I can’t tell you how many pages I’ve dog-eared and how many times I’ve gone back to the book to help me get clear on how to nail down a sales-generating competitive advantage."

The Competitive Advantage Matters
"I recently read a book that I found to be very insightful. The book I'm referencing is titled, Creating Competitive Advantage, by Jaynie L. Smith."