Best Selling Author, Competitive Advantage Expert, Founder and CEO of Smart Advantage
Jaynie L. Smith has uncovered the one key question that over 4,000 CEOs weren't able to answer about their own companies: "What is your #1 Competitive Advantage?"
A competitive advantage is the one thing Warren Buffet wants to know before he will invest in any business. Jaynie delivers a revolutionary message based on a results-driven topic. All professionals - ranging from executive leadership to sales personnel to marketing managers - walk away with a new, specific action plan and process to introduce to their businesses. Jaynie is the author of the best-seller, Creating Competitive Advantage (Double Day, 2006), and newly-released companion-book, Relevant Selling (Executive Suite Press, 2012).
Keynote Speaking Video:
Jaynie L. Smith is the Founder and CEO of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized companies to Fortune 500 companies. Her company has taught CEOs in over 400 industries how to uncover and use competitive advantage in their sales and marketing messaging. She consults nationally and internationally...MORE
"Jaynie Smith spoke at NAED's 2010 National Electrical Leadership Summit. She is a true professional. She took great care in providing the critical information needed to help our members understand how to gain a competitive advantage. Although Jaynie is not an electrical distributor, her information was applicable to the industry. She is an excellent speaker and her presentation was extremely relevant. I would recommend Jaynie as a speaker at your next convention, meeting and/or webinar."
Rebecca Burgess, Director of Meetings & Conferences, National Assn. of Electrical Distributors VIEW MORE TESTIMONIALS
Keynote Speaking Topics:
Think You Know Your Company's Competitive Advantage? THINK AGAIN!
Increase Profit without Lowering Your Price
Seven Surefire Alignments That Can Increase Your Profit
Best- Selling Book:
Why should I do business with you...and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.
This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.
Jaynie travels from Hollywood, Florida
Bring Jaynie into One of Your Upcoming Events:
Training Events | Corporate Retreats | Corporate Gatherings
Company Workshops | Marketing Meetings | Annual Conferences
Strategic Planning Sessions | Sales Training Sessions
Regional Conferences | Leadership Summits | Chapter Meetings