Biography  |  TV Appearances | Radio Interviews
Audiences & Clients  |  Author of Best-Selling Book

Jaynie L. Smith’s TV Appearances

Jaynie L. Smith, keynote speaker and author of Creating Competitive Advantage, discusses on multiple news broadcasts the power of having & developing Competitive Advantages.

"Are the Recent Airline Mergers Bad for the Airline Industry?"- First Business  

Jaynie L. Smith, competitive advantage expert,  discusses how the recent merger between Continental and United Airlines might not be a good decision for the Air Travel Industry.
In this segment, Smith discusses:

• What are the Pitfalls for the New Merged Airlines?
• Will the mergers result in better competitive advantage for the new combined companies?
• Will customers reap the benefits, or rue the day the mergers took place?

“Do Commercials Sell?- Fox Business News” 

Corporate Speaker, Jaynie L. Smith, talks with Fox Business News about the entertaining commercial developed by Old Spice, and discusses whether "entertaining" is really what drives someone to buy your product or service.

 

“Are CEOs Clueless? - First Business”

Jaynie Smith, corporate speaker, author, and CEO of Smart Advantage, speaks with Beejal Patel about her findings through double-blind market research. The research Jaynie's company has conducted shows that most CEOs are not aligned with what their customers value most.

 

 

“Business Recession-Proof Tips - ABC World News” - Closed Caption

Jaynie Smith, Author of Creating Competitive Advantage, offers tips on how to recession-proof your business and how clearly defining your Competitive Advantages can be your key to a recession-proof company.