Anyone who's ever watched TV - especially sporting events - has seen beer ads. And unfortunately, most beer ads are highly forgettable. However, Miller Lite has brought a new spin recently...
July 22 2010
How Double-Blind Market Research Can Uncover Your True Competitive Advantage.
July 22 2010
Like many industries that have seen technological advancements change their marketplace, publishers and book sellers will likely be shocked at how fast these changes will impact them.
June 28 2010 Jaynie L. Smith
The Wall Street Journal: Raise Your Prices!
Face it: Most companies can't compete on price. And the good news is they don't have to.
May 24 2010 Jaynie L. Smith
In the 1980s, a bustling restaurant on the Intracoastal Waterway in Jensen Beach, Florida called Mr. Laffs had the unique problem of having so many customers that people started walking away due to the long wait to be seated. Walkways are detrimental t
Read More...May 07 2010
